IT doesn't have to be complicated. We prove it every day
Order an IT productResults without micromanagement
We do not tolerate failed IT projects. In a world where only 31% of IT projects* are successfully launched, we are creating systems that break the status quo
* According to the report Standish Group CHAOS 2020




























Our approach to IT development
We break the rules to solve your business problems
Strategy, frugality, weak connectivity
Strategy — we see the whole picture
We insist on a full understanding of the business goal. Each line should work for a specific business result. If you don't have an IT strategy, we'll create one together.
Frugality — maximum value, minimum noise
- Direct communication — no intermediaries between business and development.
- Developers are responsible for quality — separate testers are no longer needed.
- Teams of up to seven people — everyone understands the whole system and their responsibility.
Weak connectivity — there is no risk of crashing the entire system
IT designer instead of a tangled tangle.
Your IT system should not become an uncontrollable monster. We build LEGO solutions — with independent modules that can be changed and scaled without the risk of crashing the entire system.
Areas where we are particularly strong
Some people call it specialization — we call it talent
We launch billions of dollars in online stores from scratch and support their growth
Retail: from concept to clicks in a matter of weeks
We launch and scale e-commerce solutions for market leaders. We integrate online and offline so seamlessly that the business does not even notice the transition — not a single day of downtime
Development: 3 out of the top 5 developers in Russia are our clients
We create solutions that turn construction chaos into an exact science — from design to completion that turn construction chaos into an exact science
How we help businesses solve problems and develop
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Accelerated by 10 times: Relief Center now launches new collections in one day instead of ten
TCO is the only truth you need to know
Development costs are just the tip of the iceberg
Total Cost Of Ownership is the only thing to consider when choosing a contractor!
TCO = development cost+cost of changes and operation/ year+economic losses from slow start-up, errors, micromanagement
We design solutions with minimal TCO:
Cases
by TCO
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The Snow Queen: 26 orders to $22 million in revenue
After a year of working with a major international agency, the online store was able to process only 26 orders on Black Friday.
We took on the project despite complex requirements: multiple integrations, complicated booking logic, and omnichannel.
The result: Four months later, Black Friday was complete with hundreds of successful orders. Revenue grew by $13 million in 2022 and $22 million in 2023.

YOURS: Launch in 5 months instead of a year and a half, saving $2 million
The company tried to launch an online store with an official partner of one of the largest e-commerce frameworks. A year and a half of unsuccessful attempts led to losses of $2 million.
We received the project in June 2015 with the goal of “launching this year”, and in November, the first users were shopping at the new store.
The total work budget was $250,000, and daily revenue reached $17,000 in the first months of operation.
Customer reviews
Why customers choose us again and again

“Don't ask questions at all. Everything is clear, everything is structured, everything is clear, everything is correct and correct in an IT way! We made the right choice: transparency, simplicity in a good way, trust, qualifications — everything is at such a level that we feel like a common team”

“The work is not aimed at formally fulfilling the technical specifications, but at solving a real problem. At the same time, the deadlines always meet expectations, and new project inputs are always taken into account and the roadmap is promptly revised. The team can be trusted not only with the implementation but also with the architecture of the entire system.”

“Both developers and management are the best, but I'm not talking about the owners at all! What the Snow Queen did, would other companies do 10 times longer. And thank you for appreciating the development process and not extending the deadlines.”

“You have set high standards for interaction with contractors. After you, talking to others makes you feel like you don't meet expectations.”

“You know our business better than we do!”
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“To launch the project on time, the guys literally “lived” in our office. We launched the project on time. Keep your brand, well done!”

Loosely connected IT architecture
Free your business from IT concrete
Most IT systems are concrete slabs that stifle business. Each update makes them heavier, each new requirement makes them slower. We are building IT where every module can be replaced — without fear or dependence.
Our solution:
A loosely connected architecture is not a monolith, but a LEGO combat set for business
Independent modules with clear lines of responsibility and user-friendly interfaces
The ability to change, update and scale individual components without affecting the entire system
Results:
An IT system that grows with business, rather than dragging it back
High speed of change, even as the system's complexity increases
Upgrades in parts, without nerves and nightly releases
Scientific excellence
Before we broke the rules, we learned them
Our rebellion is based on data, not emotion
Alienability of IT systems: We don't hold your business hostage
Managing the speed of change without depending on IT
Our architecture allows business users to customize critical system parameters on their own. You don't have to wait weeks to update your price list or change your business rule.
We give you management tools that do not require programming knowledge, but at the same time provide full control over processes.
No “domino effect” when making changes
The tasks of different departments are solved independently and simultaneously
In our architecture, each department receives its own IT tools that develop independently from each other.
Your sales department can implement a new discount system while logisticians optimize delivery routes, all at the same time, without conflicts and queues for IT resources.
We share our cases
We share our experience on youtube — channel

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