Progressive Web Applications
Progressive Web Apps are mobile web apps that run in the browser and don't need to installed. When a user opens your website, they can see the actual application interface.
When generating your page, SQL and CMS are used and thousands of libraries are loaded, just as "that's the way it works". You can have 3 caching levels, and the loading would be slow anyway.
The Complexity of Making Changes
All the buttons on the website are tied to the logic of the off-the-shelf CMS, which does not imply the separation of front end and back end. Marketers want instant changes, but in fact it takes a great deal of time to update the website content.
The user can leave the website at any stage of interaction, simply because they're on the subway or accidentally closed the page. You don't have the tools to bring them back to the session, and you lose clients at each sales funnel stage.
Increased conversion rates
Icons of PWA websites can be easily added on the user's home screen just like native application's icon. This encourages the user to visit the resource more often, spend more time there; it also improves user experience and leads to increased conversion rates at all stages of user interaction. You can send notifications to remind about the interrupted session.
In case of PWA, there is no need to develop separate applications for each operating system. It does not matter what kind of a smartphone a user has: Apple, Android-based or any other – the application functions regardless of the operating environment.
It's very convenient. The user can browse through their favorite store, add products they like in the Cart, and place an order, while riding the subway. Thanks to PWA, the website is already available on the user's phone along with the entire product catalog. Unlike other mobile applications, PWAs do not require updates and memory space available on the phone.
There is no need to spend time searching extra development team to develop a mobile application. We use the current website design for PWA, which adapts to any mobile device.
It can be Found by Search Engines
The Application-Like Interface
The Front and the Back are Separated
Resistant to High Loads
Fast catalog loading
The website is displayed on the home screen of the phone as a native application. Fast catalog loading. The interface adapts to mobile devices, desktops, terminals in the shopping spaces. Uninterrupted work with unstable network connection.
PWA implementation helped Lancôme increase the conversionrate by 17 %.
PWA-procurement and sales applications
PWA simplifies the procurement process in the B2B sector reducing the sales department / customer service department costs. It is easier to load duplicate categories. There are no problems with deferred payment.
User-friendly interface for mobile devices and desktop usage
Fast loading of large amounts of information: articles, reviews, videos. Simple navigation through the content. User-friendly interface for mobile devices and desktop usage. Push notifications about new publications.
The PWA introduction allowed Forbes to increase the session length by 40 %!
Installation via the Play Store
Good choise for a taxi service, food delivery, ticket sales, travel services, logistics. Fast loading even when the Internet is slow. It is found by the search engines and doesn't have to be installed via the Play Store. The key functions of the native application are still available.
The weight of the Uber app with a PWA solution was cut down to only 50 kb, enabling the app to load even on 2G networks.
Обеспечили Polaris возможность легко выводить новые товары на маркетплейсы и менять информацию о товарах в несколько кликов
о PWA на YouTube-
Magento и PWA. Vue Storefront vs Magento PWA Studio
Технология PWA. В чем преимущества PWA-приложений и сайтов?
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