Digitalizing your business with Salesforce

Digitalizing your business with the Salesforce platform

Salesforce is a comprehensive low-code platform for managing the company's business processes. Salesforce operates on a SaaS model, and all products are easily integrated with external systems.

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Development opportunities with Salesforce

Working with data

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Every successful company needs to acquire large amounts of data and keep it available. Salesforce allows developers to use the necessary frameworks in development, embed them into a ready-made designer, and add application integration with any data format.

Cloud architecture

Application development is not limited to interface development: you need to carry out a large number of integrations with services that provide authentication, security, API, and make it possible to add various microservices (for example, push notifications) to the project. As a low-code solution, Salesforce allows business intelligence to independently, without involving developers, collect and/or add the necessary functionality in the format of simple components.

Cross-platform

The Salesforce platform acts as a universal development environment, helping businesses to be competitive regardless of consumer preferences when using digital devices — laptops, tablets, smartphones. Salesforce allows you to create apps for any type of device and architecture.

Drag and drop interface

The main attraction of Salesforce is that a team of just two managers (business analysts) and two developers can create a high-quality application. The intuitive drag and drop interface allows business analysts to use the mouse to refine the functionality and business logic of an already launched project without involving the development team in an endless cycle of minor edits.

Flexibility and scalability of the solution

Salesforce provides flexible and scalable solutions - KT.team

It is not uncommon for a project to need to expand the development environment. Salesforce supports all existing programming languages: Java, PHP, Python, Ruby, etc. The structure of the Salesforce application is quite flexible and can either increase or decrease in scale depending on the volume of transactions received from users. Salesforce also has built-in services for testing, analytics, and deploying applications.

Benefits of Salesforce as a low-code platform

Reducing development time

Salesforce is a low-code platform with a ready-made designer for your future application. With Salesforce, you don't have to go through a multi-hour development cycle: developers will customize the designer for your business processes and conduct an initial value check, and a business analyst will be able to make further improvements to the functionality, which will significantly reduce development time.

Speeding up project launch

The Low-code concept helps the IT team focus on innovative and complex tasks, prescribe steps in their work and hand over the project to a business analyst for post-release development of the necessary functionality. This allows you to quickly launch the project and, if necessary, adjust the functionality using user experience data.

Keeping up with the times

As a low-code approach to development, Salesforce helps bridge the gap between existing skills and the latest technological advances. Salesforce supports all core cloud services for working with new technologies, which allows developers to stay up to date and keep up with IT trends.

Development opportunities with Salesforce

Destinations

Functionality

Sales

Sales Cloud is a service for managing accounts and contacts, tracking every stage of interaction with customers.

Marketing

Marketing Cloud is a marketing platform that provides an opportunity to obtain complete information about the target audience, personalize ads, and interact with an interested audience.

E-Commerce

Commerce Cloud is a platform for managing order status in both the B2B and B2C sectors. It allows you to take orders from mobile devices without unnecessary integrations without losing the functionality of the desktop version of the site.

Customer service

Service Cloud is a service for multichannel interaction with customers. Provides access to tutorials, step-by-step instructions, and one-on-one support.

Analytics

Tableau is a service that collects data from various sources and converts them into analytical graphs, tables, and histograms. Ensures that it is easy to customize to your business performance.

Integrations

Mulesoft→ — An ESB platform that allows system integrations on a project with minimal development costs.

Training

MyTrailhead is a training platform for employees, customers and partners. It allows you to create programs according to your own structure or using ready-made templates, and provides the ability to monitor students' performance.

Digitalization

Salesforce Anywhere is a collaboration platform for remote workers from anywhere in the world, on any device.

Artificial intelligence

Salesforce Einstein is an AI service that analyzes customer interactions with the company's products and makes individual offers for each customer.

Industry solutions

E-Commerce

PUMA is a German manufacturer of sportswear and footwear.

Solution

Online Showcase Builder

Using the low-code features of the Salesforce platform, PUMA has developed a storefront designer for its online store. Now, when launching new products or during sales and promotions, PUMA can make changes to the site at any time based on analysis of device traffic and buying behavior.

Using the Salesforce platform in the KT.team cosmetics business

Perfumes and cosmetics

Sephora is a chain of perfume and cosmetics retail and online stores owned by LVMH Holding.

Solution

The coordinated work of online and offline stores

Using the Salesforce platform, a powerful technology stack was created with integrations that coordinated the work of online and offline stores. In addition, based on data on customer actions, Marketing Cloud helped to personalize customer interactions, start attracting potential customers through social networks, and optimize the profitability of the advertising budget.

Food industry

Coca-Cola Deutschland is the German division of the American manufacturer of the eponymous soft drink, known all over the world.

Solution

Digitalization of processes

Thanks to Salesforce's low-code concept, several user applications were developed on the platform that helped avoid downtime at the contact center and repair shop. The productivity of the company's maintenance departments increased by 30%. Market research conducted at points of sale was also digitized, which helped to adjust work and increase its efficiency.