Business Digitalization with the Salesforce Platform

Business Digitalization with the Salesforce Platform

Salesforce is a comprehensive low-code platform for managing the company's business processes. Salesforce is a SaaS platform; all its products are easy to integrate with external systems, which allow building up business functionality as the business matures.

DEVELOPMENT OPPORTUNITIES WITH THE SALESFORCE

1

Data Handling

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Работа с данными в Salesforce - KT.Team

Every successful company has to collect and provide access to vast amounts of information. Salesforce gives developers the opportunity to use the necessary frameworks in development, embed them in a ready-made builder and provide for the app integration with any data format.

2

Cloud Architecture

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Облачная архитектура Salesforce - KT.Team

Application development is not limited to the interface development: you need to implement multiple integrations with authentication, security, API services, and ensure the possibility of adding various microservices to the project (for example, push notifications). As a low-code solution, Salesforce allows a business analyst to collect and (or) add the necessary functionality in the format of simple components independently without involving developers.

3

Cross-platform

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Salesforce как кросс-платформенное решение- KT.Team

The Salesforce platform works as a universal development environment, helping businesses to be competitive irrespective of the user preferences in electronic devices laptops, tablets, smartphones. Salesforce allows creating applications for any type of device and architecture.

4

Drag and Drop Interface

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Интерфейс drag and drop легкая настройка в Salesforce - KT.Team

A major benefit of the Salesforce is that even a small team of two managers (business analysts) and two developers can use it to create a high-quality application. The intuitive drag and drop interface allows business analysts to improve the functionality and business logic of an already launched project just using a pointer and without involving the development team in an endless cycle of minor edits.

5

Flexible and Scalable Solution

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Salesforce обеспчивает гибкие и масштабируемые решения- KT.Team

It often happens that it is necessary to expand the development environment when working on a project. Salesforce supports all existing programming languages: Java, PHP, Python, Ruby, etc. The structure of the application developed on Salesforce is quite flexible and can both scale up and down based on the transaction volume coming from the users. In addition, Salesforce includes built-in services for testing, analytics, and deploying the applications.

SALESFORCE ADVANTAGES AS A LOW-CODE PLATFORM

Accelerates development process

Salesforce is a low-code platform with a ready-made builder to develop new apps. Salesforce can save you hours of development: developers will simply customize the builder for your business processes and perform an initial value check, and further improvements to the functionality can be implemented by a business analyst, which will significantly reduce the time of development.

Speeds up the project launch

The low-code concept allows the IT team to focus on innovation and complex tasks providing step-by-step work descriptions and pass the project over to a business analyst for the post-release improvement of all important features. This allows you to quickly launch the project and make necessary changes to the functionality, using the user experience data.

Helps keep up with the times

As an example of low-code approach to development, Salesforce helps bridge the gap between the existing skills and the latest technological achievements. Salesforce supports all the basic cloud services for working with new technologies, which allows developers to stay up to date and keep up with the trends in the IT sphere.

KEY SOLUTIONS IN THE SALESFORCE ECOSYSTEM

Directions

Features

Sales

Sales Cloud is a service for managing user accounts and contacts and tracking information at each stage of customer interactions.

Marketing

Marketing Cloud is a marketing platform that allows getting complete information about your target audience, personalize ads, and interact with the target audience.

E-Commerce

Commerce Cloud is a platform for managing order statuses in both B2B and B2C sectors. It allows getting orders from mobile devices without unnecessary integrations at the same time providing the same functionality as in the desktop version.

Customer Service

Service Cloud is a service for multi-channel interaction with clients. Provides access to articles, step-by-step instructions, and individual support.

Analytics

Tableau is a service that collects data from various sources and converts it into analytical graphs, tables, and histograms. It guarantees the ease of configuration to best suit your business performance.

Integrations

MuleSoft is an ESB platform that allows you to create system integrations for projects with minimal development costs.

Education

myTrailhead is a training platform for employees, customers, and partners. It allows you to create learning courses according to a specific structure or using the ready-made templates, and provides the opportunity to observe students' progress.

Digitalization

Salesforce Anywhere is a platform enabling the cooperative work of remote employees from any location with any type of device.

Artificial intelligence

Salesforce Einstein is an AI service that analyzes the customer interactions with company's products and makes personalized offers for each client.

INDUSTRY-SPECIFIC SOLUTIONS

Использование платформы Salesforce в e-commerce KT.Team

E-Commerce

PUMA is a German manufacturer of sportswear and footwear.

Solution

Designer of an online showcase

Using the Salesforce low-code platform capabilities, PUMA has developed a showcase builder for its online store. Now, when launching new products or during sales and promotions, PUMA can make changes on the website at any time, based on the device traffic and customer behavior analysis.

Использование платформы Salesforce в косметическом бизнесе KT.Team

Perfumery and cosmetics

Sephora is a leading chain of perfume and cosmetics retail and online stores owned by LVMH Holding.

Solution

Coordinated work of online and offline stores

Salesforce platform allowed to build a powerful technology stack with integrations that helped coordinate the work of online and offline stores. In addition, using the information about customer actions, the Marketing Cloud service helped personalize interactions with customers, use social networks to attract new clients, and optimize the advertising budget towards profitability.

Использование платформы Salesforce в пищевой промышленности KT.Team

Food industry

Coca-Cola Deutschland is the German affiliate of the American manufacturer of the eponymous world-famous soft drink.

Solution

Digitalization of processes

Due to the low-code concept of Salesforce, several user apps have been developed on the basis of the platform to help avoid downtime in contact center and repair shop's work. The productivity of company's service departments increased by 30%. Also, the results of marketing research carried out at points of sale have been digitized, making it easier to adjust work and improve its efficiency.

Кейсы разработки e-Commerce-решений и B2B-порталов

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